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Courses of the second term are divided in compulsory and elective. Besides the compulsory courses students are asked to make a choice of two elective courses.

Principles & Practices of Marketing in the Digital Era  (C)   J. Pollalis
Project Appraisal (C)   E. Sambracos
Methods of Analyzing Uncertainty (Ε)   Ch. Agiakloglou
A. Kannas
Cost Analysis and Pricing Policy (Ε)   M.Polemis - I.Kokores
Business strategies in energy markets (Ε)   M.Polemis
International Business (Ε)   P. Pantelidis
Financial Analysis (Ε)  


Human Ressource Management (Ε)  

St. Hadjidema

Management, Leadership and Change (Ε)   Ir. Fafaliou
Strategic Information Systems (Ε)   A.Vozikis


Second Term Course Description


Principles & Practices of Marketing in the Digital Era
J. Pollalis

Whether we want it or not, we live in a society of organizations.  We are born in organizations, we are educated in organizations and we study about them so that we can later work in organizations and consume their products & services.This MKT course provides students with solid experience in creating market-driven and market-driving strategies for the future success of a business. A focus is on discovering and developing a set of unique competencies for a firm that, through strategic differentiation, leads to sustainable competitive advantage in the marketplace. Students are provided ample opportunity to develop and practice creative problem-solving and decision-making skills to simulate the requirements of today’s complex market environment. Industry analyses will be performed that include the following: internal/external analysis, customer analysis, competitor analysis, market/submarket analysis, and comparative strategy assessment.

Course Syllabus



Project Appraisal
E. Sambracos

In this course, the methodology and the practice of investment evaluation programs are analyzed. The main topics of this course are the following: General aspects of entrepreneurship. Outline of a pre-feasibility study. Review of public and private investments theories. Aims, criteria and techniques of Multi-criteria and Mono-criteria methods of investment evaluation. Detailed analysis of the Cost Benefit Analysis. Case studies from Private and Public Investment Evaluation. Methodology and case studies of the Multicriteria Analysis. Chart flows, Gantt Chart. Case studies.

Course Syllabus  


Methods of Analyzing Uncertainty
Ch. Agiakloglou - A. Kanas

The current course will provide a thorough presentation of quantitative analysis used in Economics/Finance to empirically identify the behavior of many economic/financial phenomena. The first part will concentrate on the problems that appear in regression analysis. The second part will analyze the classical issues in regression analysis. The third part will examine financial econometric issues specialized in time series analysis and the fourth part, will present the current contemporary issue in financial risk management with emphasis on bond, money markets and banking crises. Hence, the course is very important because it will help students to understand how econometrics works and how econometrics can be used for analyzing current financial issues. The methods that students will learn in this course will allow them to implement advanced quantitative analysis for modeling and forecasting, tools that are useful in the decision making process.

Course Syllabus  


Cost Analysis and Pricing Policy
M.Polemis - I.Kokores

The course deals with the issues of cost and pricing policies that are applicable in imperfectly competitive markets such as monopolies, oligopolies and monopolistic competition. Particular emphasis is given on cost issues and pricing policies in liberalized markets and on regulated markets. To this end, the economics of regulation and market liberalization are analyzed by providing evidence in specific sectors in the economies of where the process of market liberalization and regulation has taken place successfully.

Course Syllabus  


Principles & Practice of Management and Marketing

Energy markets (oil industry, electricity and gas) constitute one of the most dynamically growing sectors not only in Greece but also in the global economy. Given the large scale of capital investment required for most projects in the energy sector, the entrepreneur takes the investment decisions after a thorough analysis of policy variables in an environment characterized by uncertainties and business risks. This course will cover a variety of theoretical and empirical topics related to energy demand, energy supply, energy prices, regulation and competition policies, environmental consequences of energy consumption and production, and various public policies affecting energy demand, supply, prices, and environmental effects. The main objectives of this course are: a) To familiarize students with the concept of energy economics and businesses strategies in a market structure that is not competitive, b) To provide students with the necessary tools so that they will be able to apply them in practice, c) To analyze the behavior, strategy and goals of energy companies in a non-competitive environment and d) To provide case studies that will support the theoretical analysis and enhance the intuition and conception of students on energy issues. The field of “Business strategies in energy markets” is addressed both to students and to business executives and private sector organizations interested in developing entrepreneurial activity in the energy markets. After successful completion of the course, the student will know in depth the business strategies that characterize the energy markets and the incentives for firms intending to proceed with the implementation of such strategies.

Course Syllabus  


International Business
P. Pantelidis

This course seeks to equip future business leaders to exploit these opportunities and cope with these challenges. The course will accomplish that goal by providing students with a systematic understanding of the fundamental aspects of the global business environment that influence business decisions and behavior. Students must understand the structural economic factors that determine locational advantages, the way government policies both promote and restrain the integration of national economies with the global economy, and the impact of volatility in the global macroeconomic environment on international business strategy. These issues will be studied using the analytical tools and concepts of international economics, and case studies will be used to relate these concepts to actual business problems.

Course Syllabus  


Financial Analysis

This course aims to provide students with a solid understanding of corporate finance and accounting concepts. It enables students to acquire a command in corporate financial accounting and reporting. Such information is widely used in making corporate and managerial performance assessment and valuation of firms, as well as undertaking investment decisions. Students perform economics based analysis of accounting information from the viewpoint of the users of accounting information (essentially senior managers). Students will develop an awareness and critical understanding of major current issues pertaining to corporate financial policy and disclosure regulation (in Greece, the EU, the UK and the US), the (at times) controversial and problematic nature of accounting measurements and disclosures, the implications of market efficiency to financial reporting, as well as the potential role of accounting information in social reporting and the distribution of income.

Course Syllabus  



Human Ressource Management 
St. Hadjidema

This module looks closely at the Human Resource function and the range of activities that constitute the practice of Personnel/Human Resource Management (HRM). It examines how the HR function is seeking to contribute “added value” to organizations by embracing concepts such as employee commitment, culture change, teamwork, knowledge management and learning organization initiatives. It also outlines the philosophical and ideological background to these developments and the likelihood they will deliver real value to organizations.

Course Syllabus



 Management, Leadership and Change
Ir. Fafaliou

This module focuses mostly on the four pillars of good management: management, leadership, groups & teams, and change management. In all aspects of contemporary society, management fulfills an increasingly vital role. Modern organizations operate in a highly competitive and globalized context which is characterized by a high cost for acquiring and utilizing the necessary resources, turbulent social, economic and technological changes and an increasing demand for socially responsible management practices. It is therefore obvious that the effective management of organizations as well as the understanding of leadership practices that lead to effective team and organizational performance are key factors for achieving their goals and objectives. Successful management requires a combination of key skills and understanding of different organizational, cultural and environmental factors. This module prepares the students for these demands by providing a comprehensive grounding in the functions of management supported by critical analysis of the context in which managers work. The module has been designed to meet the needs of newly qualified graduates and professionals setting out in their careers as managers. It discusses the key issues of management as its basic principles, functions and theories as well as its key factors such as leadership, communication, teambuilding, conflict and change management. During the course, the student will continuously test and apply newly acquired knowledge. At the end of the course, each student will thereby have gained personal experience and have learned concrete tools to be able to improve organizations throughout his or her career.

Course Syllabus



Strategic Information Systems

In this course, we consider Strategic Information Systems mainly from two perspectives: Inter- and intra-enterprise access to corporate data via the web (E-Business) or via a client-server architecture (ERP and MIS Systems). Both, are a key business concern for companies of all sizes.

In the first part of the course, the focus shifts to core ERP (Enterprise Resource Planning) Systems applications: accounting and finance, sales and marketing, supply chain management, customer relationship management, human resources. In the second part of the course, the focus is on (a) rapidly and successfully implementing E-Business strategy and (b) the information systems that makes E-Business possible: web applications, enterprise software architectures, security, etc. The class lecture content will be divided between topics relevant to E-Business implementation and technologies.

The course offers valuable supporting material, such as, full functioning ERP software, access to knowledge bases, books, articles, videos, scenario analyses, business environment, manuals, etc.

Students will have the opportunity to obtain (upon successful completion of a compulsory assignment) the Core Level User Certificate of WinEra ERP of Data Communication.

Course Syllabus


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